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Ravel empowers real retail.

Now more than ever, customers crave meaningful and rewarding shopping experiences. Ravel helps retailers attract and retain customers with cutting-edge digital technology that makes every trip to the mall an easier, smoother, more personalized experience.

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Ravel levels the playing field.

Online retailers have been winning over your customers with convenience, but in reality, online purchases cannot match the power of an immersive physical shopping journey. It’s time to win your customers back with meaningful and rewarding shopping experiences. With Ravel, your retail business is optimized for success by bringing together the best of digital and the best of physical.

Ravel thrives in the experience economy.

How can we make your customers' lives easier; and how can we make your businesses more successful? Thinking about questions such as these is how we spend our days and nights. Ravel has a bold vision for the future of retail and we want to work collaboratively with you to make every shopping trip pleasurable and memorable for your customers.

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Ravel by CF office space

Ravel bridges the gap between digital technology and physical retail.

Ravel is a digital innovation hub backed by Cadillac Fairview. Bolstered by the expertise of digital thought-leaders with experience from global firms across a variety of technology and retail industries, our team is on a mission to unleash the untapped potential of physical retail. Ravel is here to empower real retailers like you and make every experience for your customers easier, smoother and more rewarding than ever before.

Meet the team

Jose Ribau, Executive Vice President at Ravel by CF

Jose Ribau

Executive Vice President

Jodi Clare, Business Growth and Partnerships at Ravel by CF

Jodi Clare

Business Growth and Partnerships

Laura Manes, Innovation at Ravel by CF

Laura Manes


Katia Saenko, Data and Technology at Ravel by CF

Katia Saenko

Data and Technology

Jason Anderson, Brand, Marketing, Communications at Ravel by CF

Jason Anderson

Brand, Marketing, Communications

An innovation platform as a service

Through our unique platform we bring digital solutions to market to help our retail and office clients meet the omni-channel needs of consumers and employees. Business model innovation is central to our thesis.

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For consumers

Our solutions span everything from inspiration to delivery — helping mall shoppers park with ease, discover what they want to buy, get to it faster, find the best deal, pay seamlessly, and have their purchase delivered right to their homes.

  • Personalized Offers and Experiences
  • Product Discovery and Inspiration
  • Digital Payments
  • In-mall Wayfinding
  • Delivery

I have been wanting this kind of app for YEARS!! Finally. I can look for any product I want and then get directions from wherever I am in the mall! No more getting lost and frustrated.

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Businessman in suit

For businesses

We provide retailers with a powerful platform to showcase their products to prospective customers, entice them with targeted offers and flexible payments, logistics and delivery support, as well as invaluable data and insights on who their customers are and what strategies work best to drive purchases.

  • Shopper Engagement Platform
  • Offer Targeting and Conversion Analytics
  • Logistics and Delivery

Ravel allows us to expand our customer base and brand awareness in CF properties.


We've already partnered with a wide range of retailers from apparel to quick service restaurants to shape digital solutions to empower their physical retail presence. We look forward to the opportunity to work with you!

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Featured case study


Ravel by CF pilots CF Eats, an intuitive online directory that makes it effortless for consumers to discover and order from their favourite CF restaurants and food court vendors.


Get in touch

We can’t wait to talk to you about your business.

  1. How customer demands are reshaping last-mile. McKinsey & Company, October 2016.
  2. Conlan-Donnelly, Meg. How to Convince Shoppers to Download — and Use — Your Retail App. Retrieved from
  3. Payments Pulse Survey: Consumer Edition, May 2019