Ravel helps Bailey Nelson bridge the gap between their digital marketing efforts and the in-person experience at their brick and mortar flagship.
Who Ravel helped
Australian eyewear retailer (Test New) again Bailey Nelson sells high-quality, on-trend glasses and sunglasses at a moderate price-point. They currently have one flagship location at CF Toronto Eaton Centre and have opened 10 stores across Canada in the past year and a half. They have an aggressive expansion plan that will see about 50 new Bailey Nelson locations over the next 3-4 years.
Challenge for Ravel
The Bailey Nelson brand is relatively new to Canada and relies heavily on digital marketing to create awareness. But the majority of their sales happen on location, in-store, when customers can see, feel and try on their product. For the opening of their flagship Toronto location, Bailey Nelson wanted to seize every opportunity to drive traffic and sales.
How Ravel helped
Ravel was able to shine a spotlight on the Bailey Nelson store with a time-based, location-specific offer. Delivered exclusively through our Cadillac Fairview customer-facing app, Ravel helped drive real-time foot traffic to the store. We also rounded out the digital offer with a physical shopping experience, deploying promotional staff into the mall to help bring the Bailey Nelson brand out of its storefront for increased visibility and attention among shoppers.
Ravel was able to deploy an exclusive offer that achieved an impressive 5% conversion rate during a frenzied shopping season that is primarily focused on shoes and clothing.
“We are excited to continue partnering with Ravel and appreciated how they are helping us make Bailey Nelson a leader in eyecare and retail in Canada” – Madison Norton